Global hair color market: 30% of growth expected to come from Europe, market driven by innovation in product formulation and formats

NEW YORK , August 8, 2022 /PRNewswire/ — The Global hair color market provides a comprehensive analysis of new product launches, the latest trends and the post-pandemic impact on businesses. The global hair color market value is expected to grow by $18.09 billion, progress on a CAGR of 8.21% according to Technavio’s latest market forecast report. 30% of market growth will come from Europe during the forecast period. Great Britain is the most important market for hair dyes Europe. Market growth in this region will be slower than market growth in other regions. Intense competition among suppliers leading to the expansion of distribution networks and the introduction of multichannel marketing strategies, especially in Western European countries, will fuel the growth of the hair color market Europe over the forecast period.

Technavio has announced its latest market research report titled Hair Color Market by Product, End-user, and Geography – Forecast and Analysis 2022-2026

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Global Hair Dye Market – Market Dynamics

  • main driver– The key driver of growth in the global hair color market is innovation in product formulations and formats. Hair color comes in pre-measured sachets that are convenient to use. The market is driven by innovations in product formulation, composition and the format through which it is sold in the market. The hair color is formulated in two steps. The first stage deals with the development of the product base, and the second stage with the formulation of the desired shade. During the formulation process, particular attention must be paid to factors such as dye stability, color wearability on hair, light fading and the rheology of the product. The innovation is born in the color nuances of the final product. Currently, most hair dye manufacturers produce hair dyes that help lighten hair, which contributes to the popularity of the product among consumers. Hair color variants that claim to be long-lasting, easy to use, and plant-based follow. These innovations have led to an increase in customer acquisition, product visibility and adoption rate, and boosted the price quotient of the market.

  • Major Challenges – The limited consumer pool for new and high-quality hair dyes in developing countries will pose a major challenge for the global hair dyes market during the forecast period. The global hair color market is thriving in the developed markets of North America and Europe. This is because a significant proportion of the premium and mass segment of end customers is available in this segment. Therefore, these markets have a balanced demand for hair colors from different price ranges. Unlike countries in North America and Europe, APAC and MEA do not have an even distribution of consumer segments. The proportion of customers in the mass segment is higher than that of end customers in these regions. This leads to significant sales of budget hair dyes in the markets of these regions. However, sales of premium hair color and novelty hair color in APAC and MEA are low due to the segment’s low presence. The low sales of premium hair colors result in low sales revenue. Therefore, the value of revenue from these regions is small.

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Global Hair Dye Market – Vendor Analysis

The global hair color market is fragmented and vendors employ growth strategies such as B. Focusing on product innovation, implementing the concept of product differentiation and new product development to compete in the market. Hair Colors Market report provides complete insights into major vendors including Amway Corp., Avon, Cadiveu Professional, Chatters Ltd. Partnership, Coty Inc., The Estee Lauder Co. Inc., Godrej and Boyce Manufacturing Co. Ltd., Henkel AG und Co. KGaA, Hoyu Co. Ltd., John Paul Mitchell Systems, Kao Corp., LOreal SA, Madison Reed Inc., Moroccanoil Inc., NATULIQUE Ltd., NATURIGIN, Revlon Inc., Shiseido Co.Ltd., Surya Brasil, Tints of Nature, Tish and Snookys NYC Inc. and Unilever PLC.

  • Amway Corp. – The company offers color CREATION permanent hair color formulated with natural extracts and conditioners to create a unique blend of ingredients to protect the scalp and hair.

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Global Hair Color Market – Segmentation Analysis

  • By product, the market is segmented into Permanent, Semi-permanent, Temporary and Highlights and Bleaching

  • According to end users, the market is categorized into women, men and unisex

  • By geography, the market is classified as Europe, North AmericaAPAC, South Americathe middle Eastand Africa.

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The competitive scenario in the Global hair color market report analyses, evaluates and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies in recent years, growth strategies, product innovation, new product launches, investments, market share growth, etc. Don’t wait, strategize and increase your business goals with our Global Hair Color Market Forecast Report – Buy now!

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  • That dry shampoo market The proportion is expected to increase $1.42 billion in 2026 from 2021 at a CAGR of 10.49%.

  • That Market share in hair care Africa is expected to increase $994.06 million from 2021 to 2026, and the growth momentum of the market will accelerate at a CAGR of 6.35%.

Scope of the global hair color market

report coverage


page number


base year


forecast period


Growth Dynamics & CAGR

Accelerate with a CAGR of 8.21%

Market growth 2022-2026

$18.09 billion

market structure


YoY Growth (%)


Regional Analysis

Europe, North America, APAC, South America, Middle East and Africa

make a market contribution

Europe at 30%

Important consumer countries

USA, Japan, China, UK and Brazil

competitive landscape

Leading companies, competitive strategies, levels of consumer engagement

company profiled

Amway Corp., Avon, Cadiveu Professional, Chatters Ltd. Partnership, Coty Inc., The Estee Lauder Co. Inc., Godrej and Boyce Manufacturing Co. Ltd., Henkel AG und Co. KGaA, Hoyu Co. Ltd., John Paul Mitchell Systems, Kao Corp., LOreal SA, Madison Reed Inc., Moroccanoil Inc., NATULIQUE Ltd., NATURIGIN, Revlon Inc., Shiseido Co.Ltd., Surya Brasil, Tints of Nature, Tish and Snookys NYC Inc. and Unilever-PLC

market dynamics

Stem Market Analysis, Market Growth Drivers and Obstacles, Fast Growing and Slow Growing Segment Analysis, Impact of COVID 19 and Future Consumer Dynamics, Market Condition Analysis for Forecast Period,

customization area

If our report does not contain the data you are looking for, you can contact our analysts and have segments adjusted.

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Table of Contents

1. Summary

2 market landscape

3 market size

4 Five Forces Analysis

5 Market Segmentation by Product

6 Market Segmentation by End User

7 customer landscape

8 Geographical Landscape

9 drivers, challenges and trends

10 provider landscape

11 Vendor Analysis

12 Appendix

about us

Technavio is a leading global technology research and consulting firm. Her research and analysis focuses on trends in emerging markets and provides actionable insights that help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies from 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s extensive reporting, extensive research and actionable market insights to identify opportunities in existing and potential markets and to assess their competitive position in changing market scenarios.


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Technavio (PRNews photo/Technavio)

Technavio (PRNews photo/Technavio)



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