An innovator who develops technology by focusing on people

An innovator who develops technology by focusing on people

“I graduated with an agricultural engineering degree from the University of La Plata and since I was a child I wanted to work with my father, who was an agricultural grower,” he says. Plantium founder George Gentilly, one of the leaders in precision farming, and remembers that a year after he started working with his father, he left him because they argued every day. His destination was INTA in San Pedro, where he worked for 6 months as an extension agent at Arroyo Seco. “The head of the agency managed to get the communities in the surrounding towns to pay us for gas so that we could advise the producers. From the Cooperative of the Municipality of Paván Ariba, he asked us to replace the Municipal President. who asked who encouraged him to start a soybean and peach factory,” he recalls.

At the age of 25, he told the President: “I am encouraged.” “I submitted two projects, one for a jam and pea factory, among other things, and another for a soybean processing plant. There was only one such factory back then, and that was La Plata Cereals, which processed a few tons a day. In my project it reached a production of 50t/day and was profitable. There are now plants that process 4,000 to 5,000 t/day,” he says.

Jorge Gentilly presents his company’s technology, a benchmark in precision farming.

The group of growers that formed this association became a public company and was the origin of a cannery called Inalpa, which exists today and markets its products such as peas and other foods that are now sold in supermarkets. can be seen.

More sector and return to industry

In 1979 Gentilly left this company, not being satisfied with the economic part, and started working in this field with his brother, an electrical engineer. “I went to the San Francisco, Cordoba area and planted 3,000 hectares,” he recalls.

Later, in 1995, they decided to devote themselves more to electronics and to develop into a supplier of measurement items such as tachometers, speedometers, belt slip indicators, harvester terminals and auto sprayers.

I2001 he had Selling 200 acres to pay off debts and in 2002 he decided to no longer depend on other factories. That’s when they registered the Plantium brand.

new ventures

“After a while, one of my very intelligent sons, Leandro, started working with me and expecting that this wouldn’t happen to my father, I started another company, genetic engineeringto become a purveyor of the elements Plantium,” George recalls.

In 2008 a project was presented with Agco Brasil, for which Leandro took over and shortly after that they started developing their own products, such as: light bar Plantium brand. In 2010, Leandro himself told Jorge that the market was growing. autopilot “Don’t you want us to be partners?” he said, so I configured Plantium with Leandro’s participation and me equally.”

George Gentilly presents his innovations to visitors at a trade fair

George Gentilly presents his innovations to visitors at a trade fair

“Leandro is a great visionary who knows how to anticipate the future and new products. He set up an office in Rosario and developed advanced products such as robot among other things. I managed Gentec until 2021 after deciding together with Leandro to acquire Plantium.”


In 2010, the company started its strong and steady growth autopilot, which still has great potential today, as well as seed monitors and other products. “Today we are together At the same time, new products appear on the world market“And the secret of these achievements is investing in growth with such vigor that, among other things, in times of crisis like the current crisis, there is enough backing to continue growth on the side of the company’s strengths,” it says.

Then he says they work in Plantium nearby 55 engineerAnd that “young people achieve amazing things when they have the potential to do so”.

For this reason Gentilly formed a committee Five “brilliant minds”whom he only meets to see the ship turn north then he distances himself and all the daily backstage and daily problems are solved by his decisions. “TeaI have a social enterprise concept, and there the first mission is to earn money to be able to compete, but the profit must be returned to them. Among other things, in the salary, in the comforts, in the comforts, in the freedom. I am interested that we have the means to deal with the situation we are going through in Argentina and this can only be achieved Criteria for cooperation with the union in a team, respectful that one helps the other and does not adopt the hyper-personal mode in which everyone is comfortable for himself without considering the other,” affirms Jorge strongly, noting that the company will soon inaugurate a 3-storey building in Rosario, in which 65 employees will be dedicated exclusively to development and innovation.

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